In February 2015, for the first time, a comprehensive book on new IR approaches was available in Vietnam. “Using Investor Relations To Maximize Equity Valuation” is not only a book but also a guideline for leaders as well as officers in charge of IR at enterprises with The goal is to maximize the value of your business. The book is copyrighted and distributed Vietnamese version exclusively by Vietstock.

"Corporate profits decline, CEOs are about to step down, inventory is rising, and new equipment investment costs have doubled. Given that situation, we can certainly predict the stock price will go down. go where.

But saying that is not so. For the stock market, the invisible hand that Adam Smith mentioned often has an impact in many different ways. From the businesses themselves and the information they provide. From analysts who are making judgments about the business and the industry. From the media and the stories they convey. Surrounded by stakeholders such as employees, strategic partners and the influence of their behavior and opinions.

All these factors affect the most affected audience, which is investors. From professional organizations to ordinary individuals, investors rely on sound information to make investment decisions. The responsibility of the business, in which IR plays a key role, is to provide the content and guide the transmission of this information.

While the long-term value of a stock is significantly correlated with a company's long-term performance, the short-term stock price is important because it helps a company reduce its cost of capital and maintain a competitive advantage. painting. We believe that stock price or enterprise value is the solution to an easy-to-understand equation that is often subject to management error.

Share value = Business performance + Stakeholder's explanation for that business performance

The information itself does not determine the stock price, but the problem lies in the perception and interpretation of that information..."

Quoted from the book “Using Investor Relations To Maximize Equity Valuation” by Thomas M. Ryan & Chad A. Jacobs.

Content

Investor Relations (IR) contributes to strategic planning and tells the story of a business based on qualitative and quantitative factors, competitive issues, industry situation and most importantly, the level of investment. current valuation. To do this well, IR professionals must be able to work alongside or be trusted by the CEO, CFO, and Board of Directors. In addition, the IR must be competent to resolve the situation and convey the message of how to handle the situation quickly for the benefit of the shareholders. This is the language of the CEO and is the basis for evaluating and rewarding IR. IR cannot do this without understanding pricing and capital markets.

• Part 1 presents an overview of the capital market: the environment, participants and how IR works in this market.

• Part 2 covers the current environment, including what happened during boom/recession periods, regulatory challenges, and the regulatory environment.

• Part 3 reviews the basics of IR, including administrative work as well as strategy formulation, internal and external communication and development trends.

• Part 4 delves into the expertise of IR and offers ways to combine IR with corporate communications and corporate strategies to achieve the ultimate goal of maximizing the value of the business.

About book

• Author         : Thomas M. Ryan & Chad A. Jacobs

• Publisher     : Thông Tấn
  

• Dimensions : 15,5cm x 23,5cm

• Pages          : 276

• Cover price  : 250,000 VND
  

How to buy

Direct: 81/10B Ho Van Hue, Ward 9, Phu Nhuan District, City. Ho Chi Minh City (Vietstock office - open by office hours)

Online:
   1. ​​​​​​Transfer bank according to the information account below"
      250,000 VND/book  + delivery fee (by post)

• Delivery fee for books in HCMC area: 15,000 VND/book
• Delivery fee for books to other provinces: 25,000 VND/book 
  

2. Provide the address to receive the book here: Register
   3. Vietstock confirm: By email or phone
   4. Post office delivers books within 2-4 days (HCMC area), 7-10 days (other provinces). 

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TRANSFER INFORMATION

• Account holder: CONG TY TNHH TRUYEN THONG TAI CHINH VIET
  
• Account number: 0371003963337
• Bank: Vietcombank - Tan Dinh branch – Ho Chi Minh city
• Transfer content: Full name_Phone number_Book A-Z

Note: The transfer fee paid by customers 

• Tel: (84.28) 3848 7238 - Ext: 102
• Hotline: 0908 16 98 98
• Email: kinhdoanh@vietstock.vn